TechNexus — Student Acquisition Marketing Plan
Confidential · Prepared by ROI Makers

TechNexus Academy
Student Acquisition
Marketing Blueprint

Full-funnel digital marketing strategy — Google Ads, Meta Ads, YouTube, Social Media, Pixel & Remarketing setup — to onboard paying students at scale.

ClientTechNexus Academy, Satna / Indore
MentorSandeep Narayan, Founder & CEO
Plan PeriodMonth 1–6 (2026)
Prepared byROI Makers, Indore
01 — Understanding

Target Audience & Course Positioning

Who is the ideal student?

  • Junior/Mid-level developers (2–5 yrs exp)
  • Freelancers wanting to offer MarTech services
  • Digital marketing agency owners/employees
  • Final year CS/IT students (advanced batch)
  • Working professionals in tech wanting to upskill
  • Agency owners running Meta/Google Ads

Course USPs to highlight in all ads

  • Next.js 15 + Meta CAPI + sGTM (industry-first combo)
  • Bypassing iOS 14+ tracking — real business problem
  • Programmatic SEO for 10,000+ pages
  • RAG & AI Mentor integration
  • Mentor = Sandeep Narayan (real practitioner, not just teacher)
  • Industry-ready engineers — not just certificate
🎯
Awareness
YouTube + Meta Reach Ads
🔥
Interest
Free Webinar / Demo Class
💡
Consideration
Google Search + Remarketing
📞
Lead
WhatsApp / Counselling Call
✅
Enrollment
Fee Payment + Onboarding
02 — Workflow

Phase-wise Execution Plan

1
Foundation Setup (Week 1–2)
Before any ad is run — one-time setup
  • Facebook Business Manager setup
  • Meta Pixel install on website
  • Meta CAPI integration (server-side)
  • Google Ads account + conversion tracking
  • Google Tag Manager install
  • GA4 property setup + goals
  • YouTube channel optimization
  • WhatsApp Business API (Wati/Interakt)
  • Landing page creation (lead capture)
  • CRM / lead sheet setup (Google Sheets or CRM)
2
Content & Trust Building (Week 2–4)
Social media + mentor personal branding starts here
  • Sandeep Narayan LinkedIn profile optimization
  • LinkedIn posts — real project showcases (3/week)
  • Student project showcase reels (Instagram/YouTube Shorts)
  • Behind-the-scenes training footage
  • "Tech explainer" videos by Sandeep for YouTube
  • Google Business Profile for TechNexus
  • Student testimonial videos (existing batch)
  • Mentor ad video — "Who is Sandeep Narayan" (30 sec)
3
Paid Ads Launch (Week 3 onwards)
Google + Meta + YouTube running simultaneously
  • Meta Lead Gen Ads (top of funnel)
  • Google Search Ads — course-related keywords
  • YouTube In-Stream Ads (Sandeep's intro video)
  • Meta Retargeting — website visitors
  • Google Display Remarketing
  • WhatsApp automated lead nurturing starts
  • Free webinar/demo class promotion (every 2 weeks)
  • A/B testing — creatives and landing pages
4
Scale & Optimize (Month 2–6)
Based on data — double down on what works
  • Scale budgets on winning ad sets
  • Lookalike audiences from enrolled students
  • Semester-based batch launch campaigns
  • Alumni success story content
  • Referral program for enrolled students
  • YouTube long-form courses (free preview)
  • LinkedIn Thought Leadership ads
  • Monthly performance reporting
03 — Google Ads

Google Ads Strategy & Budget

Campaign 1 — Search (Intent-Based)

  • Next.js course Indore / online
  • Meta CAPI training India
  • Full stack developer course fees
  • Server-side GTM course
  • MarTech engineering course
  • Programmatic SEO training
  • AI integration course developers

Campaign 2 — YouTube / Display (Awareness)

  • In-Stream ad: Sandeep's "Why server-side tracking" video
  • YouTube Shorts promoting student projects
  • Display remarketing to site visitors
  • Gmail ads targeting developer newsletters
  • YouTube Discovery ads on tech channels
  • Performance Max for lead gen (after 30 days data)
Campaign Type Platform Monthly Budget Expected CPL Expected Leads/Month
Search — Course Keywords Google ₹12,000 ₹400–600 20–30 leads
YouTube In-Stream (Mentor Brand) YouTube ₹6,000 ₹200–350 View-based (awareness)
Display Remarketing Google ₹4,000 ₹300–500 8–12 leads
Performance Max (Month 2+) Google ₹8,000 ₹350–500 16–22 leads
Google Ads Total — ₹30,000/month — ~50–65 leads/month

* Starter month budget: ₹15,000–20,000. Scale to ₹30,000 from Month 2 once data is available. CPL will reduce as Quality Score improves.

04 — Meta Ads

Meta Ads Strategy & Budget

Campaign 1 — Lead Generation (TOF)

  • Audience: Developers 22–35, interested in Tech/Coding
  • Interest targeting: React, Node.js, Next.js, Web Development
  • Meta Instant Form — "Free Demo Class" offer
  • Video creative: Student project showcase + Sandeep intro
  • Copy hook: "iOS 14 destroyed your ad tracking. Here's the fix."
  • Hinglish copy for Indore/MP local targeting

Campaign 2 — Retargeting (BOF)

  • Website visitors (7 days, 14 days, 30 days)
  • Video viewers (50%, 75% watched)
  • Lead form openers (didn't submit)
  • Lookalike audience from enrolled students
  • Ad copy: social proof, "Batch starting 2026"
  • WhatsApp CTA button in retargeting ads
Campaign Type Platform Monthly Budget Expected CPL Expected Leads/Month
Lead Gen — TOF (Cold Audience) Meta ₹10,000 ₹250–400 25–40 leads
Mentor Brand Awareness Video Meta ₹4,000 CPV ₹0.20–0.40 Brand building
Retargeting — Website + Video Meta ₹5,000 ₹150–250 20–33 leads
Webinar / Demo Class Promotion Meta ₹3,000 ₹80–150 20–37 registrations
Meta Ads Total — ₹22,000/month — ~65–110 leads/month

* Month 1 Meta budget: ₹12,000–15,000 (learning phase). Scale from Month 2.

05 — Pixel & Tracking

Pixel Setup & Conversion Tracking Workflow

Meta Pixel Setup

  • 1. Create Facebook Pixel in Events Manager
  • 2. Install Base Pixel via GTM on all pages
  • 3. Set up Standard Events: Lead ViewContent CompleteRegistration
  • 4. Server-side CAPI setup (Node.js SDK) — bypass iOS 14+
  • 5. Deduplication via Event ID matching
  • 6. Test with Pixel Helper Chrome extension + Event Test Tool

Google Ads Conversion Tracking

  • 1. Google Tag Manager container on website
  • 2. GA4 property + data stream linked to GTM
  • 3. Conversion actions: Form Submit, WhatsApp Click, Call Click
  • 4. Google Ads linked to GA4 for cross-platform attribution
  • 5. Enhanced Conversions (first-party data) enabled
  • 6. Conversion testing via GTM Preview mode

Remarketing Audience Setup (Both Platforms)

  • All website visitors — 30 days (Google + Meta)
  • Landing page visitors (didn't submit form) — 7 days (hot remarketing)
  • Course page visitors (specific course intent) — 14 days
  • YouTube video viewers 50%+ watched — 30 days
  • Meta video viewers 75% watched — 14 days
  • Lead form openers (didn't complete) — 7 days
  • Customer match list (enrolled students) → Lookalike 1%, 2%, 5%
  • Engaged with Instagram/Facebook page — 60 days
06 — Social Media

Organic Social Media — Trust Building Strategy

Real Student Training Content

  • Live coding session clips (30–60 sec Reels)
  • Student project demos (Next.js apps, CAPI dashboards)
  • "Before vs After" — student skill transformation
  • Student testimonials on camera (2–3 min)
  • Q&A from real classroom sessions
  • Batch celebration / project submission moments

Platforms & Frequency

  • Instagram: 5–6 posts/week (Reels priority)
  • YouTube: 2 long-form + 3 Shorts/week
  • LinkedIn: 3–4 posts/week (Sandeep's personal)
  • Facebook: Repurpose from Instagram
  • WhatsApp Community: Daily value drops

Mentor Personal Branding — Sandeep Narayan LinkedIn

  • Profile optimization: headline, about, skills, featured section
  • Post types: Tech insights, MarTech case studies, industry news commentary
  • "I built this with Next.js + CAPI — here's how" posts (weekly)
  • LinkedIn Articles — deep dives on Meta CAPI, sGTM, Programmatic SEO
  • Connect with Indore tech community + agency owners
  • Student shoutouts — tag students' LinkedIn profiles after project completion
  • Target: 500+ followers in 90 days, consistent posting
  • LinkedIn Ad: Thought Leadership format (boost top posts ₹2,000–3,000/mo)
Instagram Reels
YouTube Shorts
LinkedIn Articles
WhatsApp Community
YouTube Long-form
Facebook Groups (Tech/Dev)
Twitter/X — tech takes
07 — Lead Flow

Lead to Enrollment — Complete Workflow

1

Lead Captured (Meta Form / Google / Landing Page)

Name, Mobile, Email, Course interest collected. Immediately synced to CRM/Sheet via Zapier/Make automation.

2

Instant WhatsApp Welcome Message (within 2 minutes)

Automated via Wati/Interakt: "Hi [Name], thanks for your interest in TechNexus! Here's what you'll learn..." + Demo class invite.

3

Counselling Call (within 24 hours)

Sales team calls the lead. Understands current skills, career goal. Pitches the right batch. Shares brochure + fees PDF.

4

WhatsApp Follow-up Sequence (Day 2, 4, 7)

Value-based nurturing: student project videos, testimonials, "Batch seats filling fast" urgency, batch start date reminders.

5

Free Demo Class Invitation

Live online/offline demo every 2 weeks by Sandeep. Hands-on 1-hour session. 30–40% of attendees convert to paid enrollment.

6

Enrollment + Payment

Fee link sent. Razorpay/UPI payment. Conversion tracked in Meta CAPI + Google Ads. Student added to WhatsApp batch group.

08 — Quotation

ROI Makers Service Quotation — TechNexus

Pixel Setup (Meta + Google + GTM + GA4 + CAPI) ₹12,000 (one-time)
Landing Page Design + Development (1 page) ₹8,000 (one-time)
WhatsApp Automation Setup (Wati/Interakt + Sequences) ₹6,000 (one-time)
Google Ads Management (Search + YouTube + Remarketing) ₹8,000/month
Meta Ads Management (Lead Gen + Remarketing + Brand) ₹6,000/month
Social Media Content Strategy + Mentor Branding (LinkedIn) ₹6,000/month
Monthly Reporting + Optimization Included
Recommended Ad Spend (Google + Meta, managed separately) ₹30,000–50,000/month
One-time Setup Total ₹26,000
Monthly Management Fee ₹20,000/month

* 3-month minimum commitment recommended for meaningful results. Ad spend is client's direct payment to Google/Meta — not included in above. GST extra if applicable.

* Starter package available: ₹15,000/month (Google or Meta — one platform) for first 2 months to test ROI before full scale.

📊 Expected ROI Projection (Month 3)
Total leads/month: ~115–175 | Demo class conversions: 30% | Enrollment from demo: 40% → ~14–21 enrollments/month
If course fee = ₹20,000 → Revenue: ₹2.8L–4.2L/month | Total marketing cost: ₹70,000–76,000 | ROI: 3.7x–5.5x
09 — Timeline

First 30 Days — Action Checklist

Week 1
Setup & Foundation
Pixel installation, GTM, GA4, Meta Pixel + CAPI, WhatsApp automation, Landing page design kickoff, Sandeep's LinkedIn profile audit & optimization.
Week 2
Content Creation + Ad Accounts
Landing page live. Google Ads + Meta Ads account structure ready. First 5 creatives prepared (video + static). First LinkedIn post by Sandeep. Student testimonial video shoot planned.
Week 3
Ads Live + First Demo Class Promotion
Google Search campaign live. Meta Lead Gen campaign live. YouTube ad (Sandeep's intro) live. First free demo class promoted. WhatsApp sequences active for incoming leads.
Week 4
First Results + Optimization
Review first week data. Pause underperforming ads. Scale winning creatives. Remarketing audiences built. First demo class conducted. Leads counselled. First enrollments targeted.
ROI Makers — Digital Marketing Agency
Indore, Madhya Pradesh | roimakers.com
Confidential document prepared exclusively for TechNexus Academy. Not to be shared without permission.